Bodhi Digital

Mypromo is the ultimate destination for small and medium sized businesses that require promotional products.

Mypromo was a new business that needed a website which spoke to their target market, Australian SME’s. They wanted to make the process of purchasing promotional products as easy as possible for their target segment, who are time poor. They positioned themselves as a modern promotional product partner for their SME clients whose needs weren’t being addressed by the promotional industry.

Execution

We started our engagement with Mypromo with a discovery session, where we delved into the vision of the founders and the problem they were trying to solve for their target customers. We dug deep into understanding their value proposition and conducted competitor analysis to refine their propositions point of difference.
To provide a simple, modern feeling user experience (UX), we build a bright, modern WooCommerce ecommerce store for MyPromo. We focused on making each page clear and uncluttered, with a simple checkout process in order to make the purchasing process as simple and time effective as possible. We designed the website around the category and product pages, as this was the quickest and most intuitive way for customers to make purchases, with the UX further enhanced by an intuitive and clean user interface.
In addition to creating MyPromo’s website, we also provided a complete digital channel strategy, including Social Media Marketing, Google Adwords and SEO. To facilitate strong SEO, MyPromo required a strong content strategy. We used the Wordpress content management system to maintain blog posts for their website.

Wordpress Website Development

Search Engine Optimization

Google Ads

Social Media Marketing

Results

The result for Mypromo have been outstanding. Within the first three months of launching the website, there has been monthly traffic figures of over 1500 visitors, with organic social media channels growing strongly over that time. Most importantly, revenue generated from the website has exceeded all targets for revenue and lead generation.

It's been an absolute pleasure working with Bodhi Digital on this project. They understood what we were trying to achieve with our new brand. Their focus on the strategy helped us define our value proposition and we are very excited about continuing to work with the team to achieve our long term objectives.

Launching The New Brand

Execution

Results

Claire Main

Director, My Promo

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