Bodhi Digital

Chilli Promotions is an internationally award winning promotional products company with a unique and innovative offering, ranging from a branded merchandise to bespoke, tailored OEM products.

Chilli Promotions needed a digital strategy that demonstrated their capabilities to potential customers. They had a dated, non-responsive, website with content that positioned them as a vendor of simple branded products, rather than the full-service promotions partner that they were.

Execution

To maximise the value of Chilli’s new website, we took them through our discovery process. We analysed their customers, developed buyer personas and mapped customer journeys.
Using the information we collected, we developed a fresh, fully responsive website that was in-line with their brand. To accentuate Chilli’s capabilities and provide inspiration to customers, we developed a content strategy incorporating a blog and case studies.
To drive traffic to Chilli’s new website, we provided an SEO and Google Adwords service, with the ultimate aim of increasing sales volume through their digital channels

Wordpress Website Development

Search Engine Optimization

Google Ads

Social Media Marketing

Results

312%

Increase in website traffic

203%

Increase in SEO driven organic traffic

437%

Increase in online inquiries

Bodhidigital’s discovery process uncovered an additional segment that was using Chilli’s services but was not being adequately serviced. Ensuring that this segment was properly catered to has increased both sales volumes and profit margins for Chilli.

Bodhi Digital’s discovery process uncovered an additional segment that was using Chilli’s services but was not being adequately serviced. Ensuring that this segment was properly catered to has increased both sales volumes and profit margins for Chilli.

Thank you so much for all the work you put into developing our website! We’ve had a bad experience in the past, but your team helped us through the entire process and the website is already delivering results.

Andy Gallbally

Director, Chilli Promotions

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Revitalising The Brand