Revitalising The Brand

Execution

• Custom-built a website using PHP Laravel.
• Website design to enhance user experience and SEO friendly design. Highlighted tours and categorised them to make it easier for people to find the right package.
• Helped with keyword selection and optimisation through industry and competitor analysis.
• Conducted a link building campaign to increase website’s Domain and Page authority.
• Developed the content strategy to come up with relevant content to optimise the selected keywords.
• Specific focus on customer rate optimisation with email pop ups, customer nuturing campaign using sequenced emails, added featured and last minute deals sections.
• Used the wider development team for on page and off page technical site optimisation as per Google algorithm updates